So, what is a watershed, anyway? Geographically, it is considered an area of land where all the water — from rain, snowmelt, or other sources — drains into a common body of water, like a river, lake, or ocean. It acts as a big funnel, collecting and channeling water to a single point.

Here at the Watershed Project, we take a similar approach to others brand initiatives including our own. Through visual storytelling and thoughtful media strategies, we create landscapes that allow brands to authentically tell their story in a way that evolves, flows, and grows over time. The end result: a pool of people and community with deep customer loyalty that leads to long-term brand sustainability.

The Watershed is also a place that provides regular, editorialized content and resources, derived from some of the most interesting ocean-dwelling turkeys this stretch of coastline has to offer, with the sole purpose of inspiring, making you laugh, and helping you gleam some new perspectives. We hope you enjoy, and thank you for stopping by the shed.