Man sitting on a chair in an indoor workspace with a surfboard and equipment around him.

Independent thinking.

Creative Execution.

The Watershed Project is an independent creative studio working across brand strategy, storytelling, and culture. We build brands, create content, and develop original ideas that connect people, communities, and commerce.

JOURNAL

Original Stories, perspectives, and people.

WORK

Brand partnerships, campaigns, and creative projects

GOODS

A collection of original products, art, and ideas.

The California Current

LATEST FROM THE JOURNAL

People, places, and ideas from a life in and around the water.

READ THE STORY

Recent Brand Work

Two people cross-country skiing across a snow-covered landscape with mountains and a river in the background under a blue sky, with the 'vertra' logo in the sky.
A woman surfing on a blue wave in the ocean.
A woman smiling and wearing purple heart-shaped sunglasses, a black cap, a black T-shirt with the text 'Ride For Car...,' and holding a water bottle during an outdoor event with other people and trees in the background.
A female beach volleyball player diving to hit the ball during a match, with an audience watching in the background, and a printed text overlay that says 'Live in the Sun' with a logo.
A man in winter gear with sunglasses, a gray beanie, and a backpack taking a selfie on a snowy mountain slope with rocky terrain in the background and a snowboard resting against a rock
Basket filled with golf balls, sunscreen lotions, and golf accessories on grass.

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