Sunset over a calm ocean with gentle waves and a distant coastline.

Welcome to the Watershed — a creative storytelling studio and editorial destination for brands and people who have an affinity for the human spirit and the stories that bring it to life.

THE CATALINA CLASSIC

2025 Sponsorship Program

The 48th Annual Catalina Classic Paddleboard Race

The Catalina Classic Paddleboard Race is the most historical paddleboard race in the world. It was formally established in 1955 by Los Angeles County Lifeguard Bob Hogan and almost 70 years later we are intent on growing the event, while simultaneously ensuring its rich history remains intact through further community engagement, competitive by-laws, and an elevated athlete experience.

Sponsorship Opportunities have been set up to help elevate racer experience, safety, and community involvement. Click below for more info:

STORIES FROM THE SHED...

STORIES FROM THE SHED...

Jared Sayers Jared Sayers

Relax. It’s Just Life

Childhood best friends Greg Noll + Bing Copeland reunited after 60 years and why Spongebob matters more than you think.

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